Investment Rating - The report does not explicitly state an investment rating for the facial mist industry Core Insights - The facial mist industry focuses on providing instant soothing and long-lasting hydration through liquid atomization technology, evolving from basic hydration to multifunctional benefits such as whitening and oxidative stress repair [5][6] - The market is expected to grow at a compound annual growth rate (CAGR) of 4.76%, reaching a market size of 7.984 billion by 2029 [9] - The industry is characterized by a shift towards high-end products, scene-specific innovations, and ecological integration, driven by technological advancements and changing consumer demands [27] Market Background - The facial mist industry is a specialized branch of skincare, utilizing micron-level atomization to create fine mist for immediate skin penetration and various skincare benefits [5][6] - The evolution of the market can be divided into four key stages, from a nascent market dominated by local brands to a mature market with significant international brand presence and technological advancements [7][8] Market Status - The market size for facial mists in China is projected to reach 6.327 billion in 2024, driven by increased skincare awareness and the influence of Gen Z consumers [9] - The supply side shows a concentration of cosmetic manufacturers in regions like Guangdong, which hosts 3,178 companies, highlighting the regional advantages in production [10] - The sales channels are increasingly integrated, with online sales accounting for 56% of the market, showcasing the impact of live commerce on consumer behavior [12] Market Competition - The competitive landscape is tiered, with leading companies leveraging technological advantages and resource monopolies, while emerging brands capitalize on local supply chains [15] - Key evaluation dimensions include core ingredients, brand influence, and the ability to meet diverse consumer needs across various usage scenarios [13][14] Recommended Brands - Top brands include Kong Feng Chun, Evian, L'Oreal, and Avene, each with unique technological innovations and market positioning strategies [16][17][18][19][20] Development Trends - The industry is experiencing dual transformations driven by technology and consumer demand, leading to high-end product offerings and scene-specific innovations [27]