Market Sentiment & Information Gathering - The industry acknowledges the controversy surrounding "嘴撸" (speculative trading/hype chasing), but cautions against a blanket condemnation, suggesting a focus on understanding token distribution and key players for informed trading decisions [1] - Information gathering, especially regarding token distribution and key players, is a valuable tactic in the crypto space [1] Project Marketing & Regional Focus - Pre-TGE marketing efforts in the South Korean market are considered a positive indicator for projects, with South Korea acting as a litmus test for TGE success [1] - OpenledgerHQ's activities in South Korea are highlighted as an example of effective pre-TGE marketing [1] Incentive Programs & Community Engagement - OpenledgerHQ is conducting marketing campaigns on KaitoAI and cookiedotfun, with token rewards for top participants [1] - Kaito campaign allocates 2 million tokens to the top 200 "yappers" [1] - Cookie campaign distributes $300,000 USD worth of $OPEN tokens over three months, with an additional $50,000 USD worth of $COOKIE tokens in the first month [1]