餐企转型

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【发展之道】 整治违规吃喝 正是餐企转型之机
Zheng Quan Shi Bao· 2025-07-10 18:23
Core Insights - The overall performance of the restaurant industry in China is positive, with a revenue of 22,773 billion yuan from January to May 2025, reflecting a year-on-year increase of 5.0% [1] - However, there are concerning signals such as declining revenue and profits for some restaurant businesses, with nearly 3 million restaurants reportedly failing in the past year [1] - The crackdown on irregular dining practices is impacting high-end restaurants that relied on government and business banquets, indicating a necessary shift in the industry [1] Group 1 - The crackdown on irregular dining practices is seen as an opportunity for restaurants to transform and adapt to new market conditions [1] - Suggestions for transformation include embracing digitalization, catering to the general public, and adjusting menu offerings and business strategies [1][2] - Local governments are encouraging restaurants to return to the mass market, which has a larger customer base compared to the limited clientele of business and government banquets [2] Group 2 - The trend of star-rated hotels setting up street stalls has been well-received by consumers, indicating that embracing the mass market can lead to successful transformations [2] - The increasing competition from restaurants entering the mass market may impact existing street food vendors, highlighting the need for market segmentation [2] - Some restaurants are facing challenges not solely due to the crackdown but also due to issues like lack of innovation and market saturation, which are normal phenomena in a market economy [2]