Core Viewpoint - The article discusses the launch of a new restaurant "Tianbian" by the founder of Xibei Catering Group, Jia Guolong, which specializes in claypot noodles from his hometown in Inner Mongolia, with an average spending of 40 to 50 yuan per person [1][7]. Group 1 - The new restaurant "Tianbian" opened on February 13 in Beijing's 798 Art District, focusing on claypot noodles [1]. - The restaurant is a sub-brand of Xibei, with some employees transferred from Xibei, although it operates independently [3][4]. - The restaurant is managed by Beijing Xibei Tenggerli Catering Management Co., Ltd., which is fully owned by Inner Mongolia Xibei Catering Group [4]. Group 2 - Jia Guolong indicated that Xibei will close some locations while retaining core stores, and the new brand will help accommodate some of the staff [7]. - Unlike previous sub-brands, "Tianbian" does not carry the typical Xibei branding elements, featuring a more earthy decor and live music on the second floor [7]. - The menu includes dishes similar to those previously offered at Xibei, such as claypot noodles and other items, but at a lower price point [7].