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高息高返全面叫停,车市将迎来涨价潮?
Sou Hu Cai Jing· 2025-07-07 02:45
Core Viewpoint - The Chinese automotive industry is undergoing significant reforms in the first half of 2025, marked by stringent regulatory policies and the prohibition of high-interest, high-rebate financial models that have been prevalent in the market [1][3]. Group 1: Regulatory Changes - The Ministry of Industry and Information Technology has introduced a series of strict regulatory policies, while the central bank and six other departments have issued guidelines to support consumer financing in the automotive sector [1]. - The rebate given to dealers by banks has been drastically reduced from 15% to below 4%, and the annual interest rate for car loans has decreased from 6.5% to 3.2% [1]. Group 2: High-Interest, High-Rebate Model - The high-interest, high-rebate financial model, which gained widespread attention in 2022 and faced regulatory scrutiny in 2024, is set to be completely phased out by mid-2025 [3]. - This model was initially designed to benefit banks, dealers, and consumers, with dealers using rebates to subsidize car prices for consumers [3][5]. Group 3: Impact on Dealers and Consumers - Dealers have increasingly relied on high-interest, high-rebate commissions for profit, leading to practices that restrict consumer choices, such as prioritizing loan purchases over cash transactions [5][6]. - The reliance on this model has resulted in banks becoming the financial losers, as consumers tend to repay loans earlier than expected, diminishing banks' anticipated returns [8][10]. Group 4: Price Adjustments Post-Regulation - Following the ban on high-interest, high-rebate policies, major automotive brands like Lexus, Audi, BMW, and Mercedes have begun to raise prices, with Lexus models seeing average increases of over 25,000 yuan [10][12]. - Some brands have implemented promotional strategies to encourage purchases, but these often result in price hikes compared to previous financing options [12][13].