Core Insights - The launch event for the premium probiotic drink brand "Will" by South Korean health industry leader hy Group took place in Shenzhen, marking its entry into the Chinese market [1] - Shenzhen Yixin United Technology Co., Ltd. is the exclusive distributor for "Will" in China, aiming to tap into the growing demand for high-end functional dairy products among Chinese consumers [1] Group 1: Product and Market Positioning - "Will" is positioned as a high-end product, referred to as the "Hermès of yogurt," focusing on gut health with six patented strains of probiotics, including the HP7 strain, which has been independently verified to inhibit Helicobacter pylori [1] - The product boasts a 90-day shelf life, significantly exceeding the industry average of 21 days, highlighting its competitive advantage in the market [1] Group 2: Company Background and Collaboration - hy Group has a 50-year history in the health industry and is recognized as a leading health product company in South Korea [1] - The collaboration with Shenzhen Yixin is based on a shared commitment to health principles and aims to invigorate the Chinese probiotic drink market, providing consumers with superior health choices [1] Group 3: Shenzhen Yixin United Technology Co., Ltd. - Shenzhen Yixin is a technology-driven company specializing in innovative marketing, with 30 years of experience in supply chain management [1] - The company has become an authorized service provider for multiple countries, offering comprehensive cross-border marketing solutions, including national pavilion operations and brand agency services [1]