Core Insights - Paramount has signed a deal with Microsoft-owned Activision to develop, produce, and distribute a live-action film based on the Call of Duty video game franchise [1][2] - Call of Duty has been the best-selling video game series in the U.S. for 16 consecutive years, with over 500 million copies sold globally [2] Company Developments - David Ellison, chairman and CEO of Paramount, expressed his excitement about the project, highlighting his long-standing passion for the Call of Duty franchise [2][3] - The deal follows Paramount's recent merger with Skydance, which has led to a series of significant announcements, including a partnership with The Duffer Brothers for future projects [3] Financial Commitments - Paramount has also acquired the U.S. rights to UFC in a $7.7 billion, 7-year deal that will commence in 2026 [4] - Ellison indicated that the company aims to invest in "high-quality storytelling and cutting-edge technology" to shape the future of entertainment [4]