Core Insights - The "China Online Consumption Brand Index" (CBI) for Q3 2025 was officially released, showing a value of 62.65, which represents a 0.92% increase compared to the same period last year, indicating a sustained growth trend in consumer emphasis on quality and brand during online shopping [1][2] Industry Performance - There are significant differences in CBI scores across various industries, with higher scores indicating fewer non-branded products and a concentration of sales among leading brands, while lower scores suggest greater competition for brand recognition [1] - The industries with the highest CBI scores include 3C digital products, home appliances, beauty products, and sports outdoor goods, reflecting a higher consumer demand for product quality, functionality, and brand recognition in these sectors [1] Brand Purchasing Power - Several industries, including women's clothing, 3C smart products, daily beauty products, sports outdoor goods, pet supplies, men's clothing, and home furnishings, have shown growth in their CBI scores compared to the previous year [2] - First-tier cities continue to lead in brand purchasing power rankings, emphasizing the importance of quality competition over mere cost competition [2] Consumer Trends - The CBI results indicate a growing trend among Chinese consumers towards preferring high-quality and branded products when shopping online [2] - Despite discussions around the rise of "white-label" products, the overall trend of the CBI suggests that brand consumption is still in an expansion phase, with many brands facing strategic dilemmas between low-cost customer acquisition and value innovation [2]