Core Insights - TrendForce projects that global OLED monitor shipments will reach approximately 644,000 units in Q3 2025, representing a 12% quarter-over-quarter increase and a remarkable 65% year-over-year growth [2] - The total annual shipment for OLED monitors in 2025 is expected to hit 2.62 million units, with an anticipated annual growth rate of 84% [2] - ASUS has overtaken Samsung to become the top shipper of OLED monitors, achieving a market share of 21.9% [4][3] Company Summaries ASUS - ASUS has achieved a market share of 21.9%, marking its first time as the leading shipper of OLED monitors in a single quarter [4] - The company offers a comprehensive product line, including the popular ROG gaming monitors and the ProArt professional OLED series, catering to various consumer needs [4] - ASUS is expected to maintain its position as the top OLED monitor shipper for the entire year of 2025 [4] Samsung - Samsung holds the second position in the global OLED monitor market with an 18% market share [5] - The company has maintained stable shipment performance from Q1 to Q3 2025, focusing on existing flagship products and ramping up new model production in the latter half of the year [5] MSI - MSI has climbed from fifth place in 2024 to third place in the first three quarters of 2025 in OLED monitor shipments, indicating effective market strategies [7] - The company offers over 20 mid-to-high-end models, focusing on UHD high-resolution designs to meet the demands of next-generation graphics cards and gaming [7] LG Electronics (LGE) - LG Electronics achieved a market share of 12.9% in Q3, ranking fourth in OLED monitor shipments [8] - The company faced challenges in Q2 due to production relocation but has since improved its ranking by launching new products [8] - LG is expected to benefit from new product releases and strong promotions for 45-inch models, potentially moving up to third place in Q4 [8]

Group 1: OLED Display Market Overview - The global OLED monitor shipment is projected to reach approximately 644,000 units in Q3 2025, representing a 12% quarter-over-quarter increase and a remarkable 65% year-over-year growth [1] - The total shipment for the entire year of 2025 is expected to reach 2.62 million units, with an anticipated annual growth rate of 84% [1] Group 2: Company Performance - ASUS has overtaken Samsung to become the top shipper of OLED monitors in Q3 2025, achieving a market share of 21.9% [2] - ASUS's product strategy includes a comprehensive lineup, featuring the popular ROG gaming monitors and the ProArt series for creators, which has solidified its professional image in the mid-to-high-end market [2] - Samsung holds the second position with an 18% market share in Q3 2025, maintaining stable shipment performance and planning to expand its product offerings in Q4 [3] - MSI has risen from fifth place in 2024 to third place in the first three quarters of 2025, indicating effective market penetration with over 20 mid-to-high-end models [4] - LGE ranks fourth with a market share of 12.9% in Q3 2025, having improved its position after relocating production and launching new products [5]