Overview - Eggs are a significant source of protein in daily diets, with increasing consumer awareness regarding quality and nutritional value, leading to a rising demand for high-quality eggs such as organic and antibiotic-free eggs [1][12] - The fast-paced lifestyle is driving the demand for processed egg products like liquid eggs and egg powder, contributing to the growth of the deep processing sector [1][12] - In 2024, China's egg demand is projected to reach 30.62 million tons, with production at 30.76 million tons, resulting in a market size of 387.9 billion yuan and an average product price of approximately 12.67 yuan per kilogram [1][12] Market Policies - The Chinese government has implemented various policies to support the development of the agricultural sector, including the egg industry, creating a favorable policy environment [5][7] - Key policies include enhancing food safety regulations, improving agricultural product circulation, and promoting rural e-commerce [5][7] Industry Chain - The upstream of the egg industry primarily includes egg-laying hen breeding, machinery, and packaging materials, with egg-laying hen breeding being the most critical segment [8] - In 2024, the stock of breeding hens is expected to reach approximately 634,000 sets, with a steady increase in the stock of laying hens, which is crucial for the industry's growth [8] Consumption Structure - Currently, fresh consumption dominates the egg market in China, accounting for over 80% of total consumption, while the deep processing sector is still in its infancy [10][12] - The demand for processed egg products is expected to grow significantly due to diverse consumer needs and the development of the baking industry [10][12] Competitive Landscape - The Chinese egg market is characterized by a large number of small-scale producers, leading to intense competition [16] - Major players in the industry include Beijing Deqingyuan Agricultural Technology Co., Ltd., Fujian Guangyang Egg Industry Co., Ltd., and Wens Foodstuff Group Co., Ltd., among others [16][18] Development Trends - Future trends indicate that household consumption will remain dominant, but there will be a gradual diversification in outdoor and industrial consumption [22] - The demand for convenient, nutritious, and diverse egg products is expected to rise, with a growing market for high-quality liquid eggs and egg powders [22] - As consumer awareness of egg quality and safety increases, branded eggs are likely to gain market share, prompting companies to enhance product traceability and quality assurance [22]