Core Viewpoint - The city of Gaozhou has launched the "2025 Gaozhou Longan High-Quality Development Ten Measures" to enhance the marketing and brand effect of Gaozhou longan, aiming for a win-win situation in production and sales [2][3][4]. Summary by Sections Marketing and Branding - The initiative emphasizes unified packaging for all longan operators to enhance market competitiveness and promote the "Gaozhou Longan" brand [8]. - A standardization system for the entire longan industry chain will be established, including planting standards and product classification guidelines to assist consumers in selecting quality longan [9][10]. Quality Control - A traceability system will be developed to strengthen the regulation of agricultural inputs, aiming to reduce pesticide and fertilizer residues from the source [11][12]. Processing and Technology - The program includes a commitment to purchase longan for deep processing at a guaranteed minimum price, while also developing diverse, high-value longan products to meet various consumer needs [13][14]. - Investment in technological research and development for longan variety improvement, planting techniques, and preservation will be prioritized, fostering long-term partnerships with universities and research institutions [15]. Market Expansion - The initiative will promote both online and offline procurement channels, including a dedicated service for buyers and encouragement of live-streaming sales to expand domestic and international markets [17][18]. Brand Protection and Cultural Integration - The program will draw lessons from the lychee industry to enhance the storytelling of the Gaozhou longan brand, while also protecting the brand from misinformation and counterfeit products [19][20]. - There will be a push for the integration of agriculture, culture, and tourism, creating impactful cultural tourism routes centered around longan [21][22]. Financial Support and Logistics - Innovative financial products will be introduced to address the funding needs of farmers and processors, encouraging social capital investment for scaled development [23][24]. - Efforts will be made to improve logistics efficiency and reduce costs, including establishing an e-commerce whitelist and offering special discounts for Gaozhou longan shipments [26][27].