Core Insights - NISCO's new VALUE series flagship store has opened in Hefei, marking a significant step in the brand's expansion strategy [1] - The VALUE series focuses on high cost-performance, targeting the consumption needs of second and third-tier cities with an immersive shopping experience [3] Group 1: Store Design and Experience - The Hefei flagship store is located in a central business district and features a design by the award-winning Reverse Design Company, emphasizing a "flowing zero-pressure environment" [5] - The store utilizes an open layout and low-saturation color tones to create a relaxed shopping atmosphere, aligning with the brand's "zero-pressure living" concept [5][7] - A modular display system allows consumers to navigate through different living scenarios, enhancing the brand's message that design serves life [7] Group 2: Product Strategy - The VALUE series emphasizes functional sofas, adhering to principles of simple design, refined functionality, and low cost, while maintaining quality through supply chain integration [8] - Products feature minimalist designs with electric functions, modular capabilities, and user-friendly features like wireless charging and hidden storage [10] Group 3: Strategic Market Positioning - The launch of the VALUE store establishes a dual-line strategy for the company, with the HOME series targeting high-end markets and the VALUE series focusing on mass-market consumers [11] - Hefei was chosen for the flagship store due to its vibrant and inclusive nature, aligning with the VALUE series' aim to provide zero-pressure living solutions for small households [13] - The company aims to leverage the dual-series strategy to drive technological innovation and enhance consumer experiences, making zero-pressure living a reality for a broader audience [15]