Apple is Running the Biggest A/B Test in History Right Before Your EyesLeonardo Bilhalva3 min read·Just nowJust now--Press enter or click to view image in full sizeSource: Apple Inc.During the Awe Dropping event, September 9th, 2025, Apple held its typical event for this time of year, focused on announcing its new tech products. What breaks the pattern is the disruptive way the company is positioning itself in the market, using one of its launches to measure the future of the entire company.This very Septem ...