Core Viewpoint - The article discusses the dual nature of AI face-swapping technology, highlighting its potential for creative expression while also emphasizing the significant legal and ethical issues arising from its misuse, particularly in the context of fraud and copyright infringement [1][11][16]. Group 1: AI Face-Swapping Technology and Its Implications - AI face-swapping technology has lowered creative barriers, encouraging user-generated content and increasing the popularity of various media [1][11]. - However, the misuse of this technology has led to serious legal violations, including identity theft and unauthorized use of public figures' likenesses for commercial gain [1][10][12]. - The case of Wang Yuheng, known as "Water Brother," illustrates the risks associated with AI face-swapping, as he discovered unauthorized videos using his likeness to promote products without his consent [2][5][9]. Group 2: Legal Challenges and Regulatory Gaps - The current legal framework is inadequate to address the rapid development of AI face-swapping technology, with existing laws failing to specifically regulate its use [13][14]. - There are significant challenges in proving damages and establishing liability in cases of AI face-swapping infringement, leading to low deterrent effects for violators [15][17]. - Experts call for the development of specific regulations to govern AI technologies, including clearer definitions of liability and compensation standards [16][17]. Group 3: Recommendations for Improvement - A multi-faceted regulatory approach is necessary, involving timely updates to laws and proactive measures from technology developers and platforms to prevent misuse [16][18]. - Implementing detection mechanisms and digital watermarks could help trace and identify unauthorized content, enhancing accountability [18][19]. - Public awareness campaigns are essential to educate users about the risks associated with AI-generated content and to promote responsible usage [19][20].