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博瑞传播:1月28日接受国泰海通、华泰资产等多家机构调研
Mei Ri Jing Ji Xin Wen· 2026-01-29 13:45
Core Viewpoint - 博瑞传播 is focusing on the development of its subsidiary, 每经科技, which is advancing in the AI-driven media technology sector, particularly through its GEO (Generative Engine Optimization) business model aimed at enhancing brand visibility and authority in the AI information landscape [1][2]. Group 1: Company Overview - 每经科技 has established a comprehensive AI-driven content production and dissemination system, with mature commercial models for its existing products, including the 雨燕智宣 AIGC platform and AI television services [1]. - The company is set to launch two new products, "AI舆情雷达" and "生成式引擎优化(GEO)", by 2026, focusing on personalized and customized solutions for clients [1]. Group 2: GEO Business Strategy - The GEO business is currently in a market cultivation phase, with the company adopting a long-term, compliant, and sustainable service logic rather than following a purely tool-based market approach [2]. - The service model for GEO is centered around client outcomes, integrating content and operational strategies rather than being a simple SaaS offering [2][3]. Group 3: Client Engagement and Market Focus - As of now, the GEO business has not signed any clients but is in discussions with potential clients, primarily large brand enterprises, industry leaders, and knowledge-intensive sectors like finance and education [3]. - Clients are focused on long-term brand recognition, industry credibility, and compliance risk management rather than short-term exposure or direct conversion [3]. Group 4: Advertising and Market Trends - The company believes that the domestic market for large models will take time to open up for advertising, but the emergence of advertising could potentially accelerate market growth rather than diminish the GEO space [6]. - The GEO service delivery metrics include mention rates and citation rates of key themes, with detection methods relying on advanced model polling technology [6]. Group 5: Future Outlook - 博瑞传播 aims to continue its transformation towards digital cultural innovation, focusing on media and digitalization, while enhancing its integration with technology and advancing towards higher quality operations [9].