Group 1 - The article promotes a special event for the Chinese New Year 2026 featuring characters from the Four Great Classical Novels, encouraging users to share their experiences on social media [1] - The event includes interactive elements where users can customize their own "mythical horse" images by uploading a photo and selecting preferences, with a quick turnaround time of 15 seconds for image generation [4] - Users can also order physical products based on their customized images, such as small mirrors and fridge magnets, enhancing the engagement and personalization of the experience [4] Group 2 - The campaign runs from New Year's Eve to the tenth day of the New Year, creating a festive atmosphere and encouraging continuous sharing among friends [1] - The initiative aims to leverage social media for viral marketing, as users are prompted to invite friends to join the experience by scanning QR codes [1] - The pricing model is set at 0.99 yuan for three image generations, making it an affordable option for users to participate in the event [4]