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视频模型赛道“热闹”起来了,但变现仍不容易
Di Yi Cai Jing· 2025-07-05 08:19
Core Viewpoint - The video model industry is unlikely to see a dominant player emerge, with multiple companies competing and innovating in the space [1][9]. Group 1: Industry Overview - Recent months have seen the launch of several new video models, including Vidu, Hailuo-02, and MuseSteamer, indicating a growing interest in video generation technology [1]. - Despite the recent updates, the video model sector has not attracted as much market enthusiasm as other AI fields, such as intelligent agents [1]. - UBS research suggests that competition in the video model space will not be as fierce as in large language models due to limitations in video training data [1]. Group 2: Market Dynamics - The video model market is characterized by a mix of large tech companies and emerging startups, with a focus on improving model efficiency and accelerating product commercialization [1][3]. - The complexity of video generation, including the significant data storage requirements compared to text, presents challenges for development and commercialization [4]. - Investment sentiment in the video model sector is cautious, with investors concerned about the gap between cost pressures and monetization opportunities [4]. Group 3: Business Models - Current monetization strategies for video models include API services, subscriptions, advertising, and customized solutions, with B2B models being clearer than B2C [7]. - Companies like Kuaishou and Shensu are offering tiered subscription services, while others focus on API solutions for various industries [7][8]. - Kuaishou's Keling AI achieved an annual recurring revenue (ARR) of over $100 million within ten months of launch, highlighting the potential for revenue generation in this space [7]. Group 4: Market Growth Projections - The global AI video generator market is projected to grow from $614.8 million in 2024 to $2.5629 billion by 2032, with a compound annual growth rate (CAGR) of 20.0% from 2025 to 2032 [8]. - In contrast, the estimated growth rate for large language models is approximately 35.92%, indicating differing growth trajectories between these two sectors [8].