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机器人 MART 落地!金马游乐的 AI 文旅革命与估值跃迁
智通财经网· 2025-11-26 01:46
Core Insights - The collaboration between Jinma Amusement and Stardust Intelligence marks a significant advancement in integrating AI technology into the cultural tourism sector, transforming traditional business models and valuation logic [1][9]. Industry Overview - The digital cultural tourism market in China is projected to exceed 1.2 trillion yuan by 2025, with a compound annual growth rate of 24.7% from 2023 to 2030, driven by market recovery and AI policies [2]. - A persistent issue in the industry has been the disconnect between technology and application scenarios, which this partnership aims to address [2]. Company Collaboration - Jinma Amusement and Stardust Intelligence's partnership combines advanced AI technology with established cultural tourism scenarios, enhancing operational efficiency and customer engagement [2][5]. - The "Robot MART" retail service, featuring AI robots, is designed to operate autonomously, providing a unique customer experience and serving as a new attraction [3]. Business Transformation - Jinma Amusement is transitioning from a traditional equipment supplier to an AI-driven cultural tourism ecosystem operator, with a focus on high-value AI services [6][7]. - The company reported a revenue of 569 million yuan for the first three quarters of 2025, a year-on-year increase of 23.76%, with net profit soaring by 456.47% [6]. Financial Performance - The new business model is expected to significantly contribute to revenue growth, with projections indicating that new business revenue could account for a substantial portion of total income by 2026 [6][9]. - The partnership is anticipated to enhance profit margins, as software and content services in the AI tourism sector are expected to yield gross margins exceeding 30% [7]. Valuation Dynamics - The collaboration is expected to shift Jinma Amusement's valuation from traditional manufacturing metrics to a higher valuation bracket associated with AI and cultural tourism [9][10]. - The average price-to-sales ratio for the tourism industry is around 8 times, while AI-integrated firms command a premium, with leading companies achieving a PS ratio of 11.1 times [9]. Strategic Advantages - Jinma Amusement benefits from exclusive access to Stardust Intelligence's rope-driven technology, positioning it as a leader in the AI cultural tourism space [10]. - The partnership creates a competitive barrier due to established relationships with major clients like Disney and Universal Studios, making it difficult for competitors to replicate [10]. Future Outlook - The successful pilot of "Robot MART" in Zhongshan sets the stage for nationwide deployment, with ongoing optimizations to enhance user interaction and operational efficiency [7][11]. - The company is poised for long-term growth, supported by strategic investments and a focus on expanding its AI capabilities within the cultural tourism sector [11].