Key Takeaways Procter & Gamble is leveraging digital retail and e-commerce to help reignite volume growth.PG invests in digital shelf execution, retail media and richer content to boost visibility and conversion.Advanced analytics and AI help PG target consumers, improve forecasting and support volume-led growth.Digital retail and e-commerce are becoming increasingly important levers for The Procter & Gamble Company (PG) as the consumer path to purchase shifts online and becomes more fragmented. With shoppe ...