Core Viewpoint - Wix.com Ltd. has acquired Base44, an AI-powered platform that allows users to create custom software applications using natural language, enhancing Wix's AI portfolio and expanding its reach to new audiences globally [1][3][4]. Company Overview - Wix is a leading SaaS website builder platform, providing users with tools to create, manage, and grow their digital presence since its founding in 2006 [8]. - Base44 democratizes software creation by enabling users to build applications without traditional coding, utilizing advanced AI technologies [10]. Acquisition Details - The acquisition of Base44 was for an initial consideration of approximately $80 million, with additional earn-out payments based on performance metrics through 2029 [5]. - The transaction is expected to have an inconsequential contribution to Wix's bookings and revenue in 2025, with an anticipated $25 million in retention bonus payments to Base44 employees [6]. Strategic Implications - The acquisition aligns with Wix's mission to make digital creation more accessible, allowing users of all expertise levels to express their ideas while intelligent agents handle execution [4]. - Base44's technology and market presence, including partnerships with companies like eToro and SimilarWeb, will enhance Wix's capabilities and accelerate the development of intuitive tools for digital experiences [3][4].