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Financial Services and Insurance Firms Turn to RankOS™ as AI Search Raises the Bar for Trust and Authority
Globenewswire· 2025-12-27 00:40
Core Insights - Financial services firms are increasingly utilizing RankOS™, an AI visibility operating system by NEWMEDIA.COM, to enhance brand recognition and trust in AI-generated search results [1][3] - RankOS™ addresses the gap between traditional SEO and AI visibility, particularly in regulated sectors like banking and insurance, where AI systems impose stricter credibility standards [2][3] Industry Challenges - Financial services and insurance queries are highly regulated, leading to conservative AI behavior in surfacing information, with less than 18% of evaluated brands appearing in AI-generated search answers despite strong traditional search rankings [3][4] - A significant number of financial services websites (over 60%) lack consistent structured data in AI-readable formats, which hampers their visibility [6] RankOS™ Features - RankOS™ offers a compliance-aware approach to AI Engine Optimization (AEO), integrating SEO, PR, and entity data into a unified visibility framework [5] - The platform focuses on enhancing entity authority, citation strength, and trust signals to improve AI visibility for financial brands [7] Importance of Trust and Compliance - Financial brands with authoritative third-party citations are over four times more likely to be referenced by AI systems compared to those relying on owned media [6] - AI systems favor brands that demonstrate clear compliance and trust indicators, such as licensing disclosures and verified media mentions [6][8] Future Developments - NEWMEDIA.COM plans to release additional benchmarks for RankOS™ across regulated and high-trust industries throughout 2026, indicating ongoing commitment to enhancing AI visibility for financial organizations [8]
Healthcare Brands Turn to RankOS™ as AI Search Prioritizes Trust, Authority, and Verified Sources
Globenewswire· 2025-12-25 23:34
Core Insights - The article discusses the increasing importance of AI-powered search platforms in the healthcare sector and how healthcare organizations are utilizing RankOS™, an AI visibility operating system developed by NEWMEDIA.COM, to enhance their presence in AI-generated search results [1][2]. Group 1: AI Visibility in Healthcare - Healthcare organizations face challenges in AI visibility due to strict standards for credibility and source verification in AI systems, which differ from traditional SEO performance [2][3]. - Less than 20% of healthcare organizations evaluated appeared in AI-generated search answers, despite many ranking well in traditional search results [3][4]. Group 2: Features of RankOS™ - RankOS™ offers a structured approach to AI Engine Optimization (AEO) by integrating SEO, PR, and entity data into a unified visibility framework, helping organizations improve their AI visibility while adhering to regulatory and ethical standards [5][6]. - Key factors evaluated by RankOS™ include entity authority, citation strength, trust signals, and AI answer share, which are critical for enhancing visibility in AI-generated responses [7][6]. Group 3: Impact of AI on Healthcare Discovery - Organizations with authoritative third-party citations are over three times more likely to be referenced by AI systems compared to those relying on owned content [6]. - More than 65% of healthcare websites lack complete structured data that AI systems can reliably parse, which limits their visibility [6]. - AI platforms are becoming a primary reference point for healthcare-related inquiries, making it essential for organizations to adapt their digital strategies to maintain visibility [8]. Group 4: Future Developments - NEWMEDIA.COM plans to release additional industry-specific RankOS™ benchmarks throughout 2026, indicating ongoing development and focus on enhancing AI visibility for healthcare organizations [8].