Financial Data and Key Metrics Changes - Total group revenue for Q1 2025 was RMB2.52 billion, slightly down 1.5% year over year, but exceeded the high end of guidance [8][30] - Domestic revenue reached RMB2.11 billion, down 9% year over year, while overseas revenue was RMB415 million, showing accelerated growth of 72% year over year [8][20] - Adjusted operating income was RMB315 million, down 33% year over year, with a margin of 14%, down six percentage points from the previous year [8][30] Business Line Data and Key Metrics Changes - Momo's value-added services revenue totaled RMB1.78 billion, down less than 10% year over year, attributed to operational adjustments completed by the end of 2024 [14] - Tantan's revenue from the onshore business was close to RMB100 million, down 19% year over year, with a decrease in paying user accounts [17][31] - Overseas revenue from value-added services was RMB4 million, up 73% year over year, driven by the expansion of Sochill and initial monetization of emerging brands [31][20] Market Data and Key Metrics Changes - Overseas revenue accounted for 16% of total group revenue, up from 9% in Q1 2024, indicating a significant growth in international operations [7][20] - Sochill generated close to RMB300 million in overseas revenue, representing a year-on-year growth of nearly 40% despite challenges from political unrest and Ramadan [24][58] - Tantan's overseas business is expected to grow significantly, with a strong focus on the dating market in developed regions [49][56] Company Strategy and Development Direction - The company aims to deepen its presence in overseas markets, enhance brand portfolios, and build long-term growth engines [9][26] - A focus on improving user experience through technology, such as AI-generated greetings, is part of the strategy to stabilize user engagement [12][62] - The company plans to maintain strict control over channel ROI while reinvesting profits into user acquisition channels [44][78] Management's Comments on Operating Environment and Future Outlook - Management noted that macroeconomic factors and regulatory environments are key influences on domestic revenue performance [66][68] - The outlook for Q2 2025 anticipates a year-over-year decline in domestic revenue in the low teens percentage, but overall stabilization is expected [65][70] - The company is optimistic about the potential for group-level revenue growth in the second half of the year, driven by overseas business acceleration [70] Other Important Information - The company has introduced geographical breakdowns of revenue to reflect the growing significance of overseas business [28] - Non-GAAP gross margin for Q1 was 37.9%, down 3.5 percentage points year over year, primarily due to a higher contribution from overseas revenue [32][77] - The company ended Q1 with a total of 1,336 employees, a decrease from the previous year, reflecting ongoing personnel optimization [34] Q&A Session Summary Question: Concerns about Sochill's revenue slowdown - Management attributed the slowdown to a high base effect and political unrest affecting user sentiment, but noted efforts to enhance user engagement and retention [41][42][43] Question: Growth plans for overseas products - Management confirmed that Sochill is the largest overseas product, with other products also showing significant growth potential, particularly in the dating market [47][48][49] Question: Outlook for Momo and Tantan in 2025 - Management emphasized the importance of stabilizing user engagement and profitability for mature brands, with ongoing product enhancements to improve user experience [61][62] Question: Profit outlook and expense management - Management expects a decline in gross margin due to increased overseas revenue contribution but anticipates improvements in operating expenses through personnel optimization [75][77][78]

Core Insights - The snack retail industry is experiencing rapid growth, with the market size expected to reach 200 billion yuan by 2025, expanding at an annual rate of 30% [1][2] - Discount snack stores are gaining market share through strategies like "extreme low prices + large packaging," with single-store SKU counts exceeding 5,000 and gross margins stable at 18%-25% [1][2] - Health-focused snack stores cater to specific consumer needs, while membership-based warehouse stores attract customers with high-margin private label products [1][2] Market Challenges - The development of snack retail stores faces challenges such as low supply chain efficiency, regional shortages, high cold chain logistics costs, and market homogenization [2] - Data indicates that the replenishment cycle for imported snacks in the Southwest region can take up to 15 days, with cold chain logistics costs accounting for 8%-12% of revenue [2] - The average net profit margin in the industry is only 8%-12%, putting significant pressure on small and medium enterprises [2] New Strategies - New players are focusing on cost disruption as a primary goal, utilizing "factory direct + simplified packaging" strategies to reduce costs [2] - Innovations in technology, such as edge computing and localized AI algorithms, allow stores to analyze consumer preferences in real-time, improving conversion rates by 15% [2] - The integration of "snacks + semi-finished dishes + community group buying points" has increased average transaction values to over 50 yuan [2] Comparative Analysis - The development stage of snack retail in China is characterized as a high-speed growth phase, while foreign markets like the US and Japan are in a mature phase [3][6] - The market size in China is approximately 200 billion yuan in 2023, with an annual growth rate exceeding 30%, compared to the US snack retail market exceeding 1 trillion yuan [6] - Chinese snack retail focuses on vertical snacks and low-price strategies, while foreign markets emphasize comprehensive categories and membership-based models [6] Driving Factors - Upgrading consumer demand, supply chain efficiency revolutions, capital entry and consolidation, policy support, innovation in business models, and product differentiation are key driving factors in the industry [4][6] - Direct procurement models and blockchain traceability are emerging trends that enhance supply chain competitiveness [4] - The industry is witnessing increased concentration, with top brands accelerating expansion and mergers [5][6] Business Models - Various business models coexist in the snack retail sector, including direct chain, franchise, platform-based, DTC, and hybrid models [7] - Regardless of the model, optimizing cost structures and enhancing profitability remain critical challenges for new players [7]