Core Insights - Magnite has announced the evolution of ClearLine, aimed at unifying curation and activation across its omnichannel advertising platform, enhancing the discovery and activation of inventory for buyers and curators [1][2] - The integration of AI assistance and agentic workflows into ClearLine is part of Magnite's strategy to leverage technology from its recent acquisition of streamr.ai [1] Product Features - ClearLine is built on the same infrastructure as Magnite's SpringServe, allowing for curated campaigns to be executed closer to the impression, which results in higher data fidelity and reduced signal loss [2] - Buyers and curators can define deal terms, pricing, and targeting directly, with the flexibility to package deals using first and third-party audiences through Magnite Access [2] Market Positioning - The evolution of ClearLine is positioned to create a frictionless path between advertisers and audiences, particularly in streaming TV, where advertisers can reach 109 million US ad-supported households [3] - ClearLine's capabilities are expected to drive greater performance and unlock new opportunities across connected TV (CTV) and omnichannel video [3] Client Benefits - Clients have expressed that ClearLine simplifies access to inventory, enhances efficiency, and allows for better performance in campaign activation [3] - The platform enables centralized management of data and inventory, streamlining programmatic monetization and maintaining transparency [3] Company Overview - Magnite is recognized as the world's largest independent sell-side advertising company, facilitating monetization across various formats including CTV, online video, display, and audio [4] - The company operates globally with offices in major cities across North America, EMEA, LATAM, and APAC, executing billions of advertising transactions each month [4]