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The controversy around pricing bots
Bloomberg Television· 2025-08-10 11:01
AI Pricing & Collusion Concerns - The industry faces concerns over AI collusion, where AIs used by competitors may work together to raise prices, potentially leading to price fixing [1] - An FTC complaint against Amazon (disputed by Amazon) highlighted an AI that would raise prices and monitor competitor responses, maintaining higher prices if competitors followed suit [1][2] - Academic research indicates that AI pricing algorithms used by multiple companies can autonomously collude to raise prices [2] - The rise of AI pricing models eliminates the need for corrupt executives to engage in illegal price fixing [3] Data Privacy & Information Sharing - The industry needs to address privacy issues related to the data used to build AI pricing models [4] - There are questions about whether the amount of pricing information companies share should be re-evaluated, as AI may exploit this information more effectively than humans, potentially leading to dangerous outcomes [4]