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Adobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences
Businesswire· 2025-10-28 12:09
Core Insights - Adobe and YouTube have announced a partnership to empower creators globally by integrating Adobe Premiere's video editing tools with YouTube Shorts, creating a new content creation space called Create for YouTube Shorts [2][5][7] Partnership Overview - The partnership aims to provide creators with the tools needed to produce high-quality content and grow their audiences on YouTube [2][5] - The Create for YouTube Shorts feature will be available in the Premiere mobile app, allowing creators to easily publish their videos to YouTube Shorts [3][8] Features and Capabilities - Creators will have access to Adobe's powerful video editing tools, including exclusive effects, transitions, and templates designed specifically for YouTube Shorts [3][7] - The Premiere mobile app will offer studio-quality audio, AI sound effects, and precision multi-track editing, enhancing the content creation experience [7][8] User Experience - The new content creation space will allow creators to save and share templates, remix content, and utilize various editing features to produce engaging videos [3][8][13] - Creators can access the Premiere mobile app directly from YouTube Shorts by tapping on the "Edit in Adobe Premiere" icon [8]
Vertiqal Studios Finalizes Offbeat Acquisition, Updates Acquisition Strategy and Announces Results of Annual and Special Meeting
Newsfile· 2025-06-05 11:15
Core Viewpoint - Vertiqal Studios has successfully completed the acquisition of digital media assets from Offbeat Media Group, enhancing its position in the digital media landscape and expanding its reach among Gen Z and Millennial audiences [1][2][3] Acquisition Details - The final payment related to the acquisition of Offbeat Media Group was completed, marking the full satisfaction of payment obligations and demonstrating Vertiqal's reliability as an acquirer [1] - The acquisition has proven to be highly accretive, significantly increasing reach and monetization of Offbeat's assets through Vertiqal's operational infrastructure and data-driven optimization [2] Strategic Vision - Vertiqal aims to create a leading digital network for Gen Z and Millennial audiences by integrating culturally relevant media brands and advanced technologies for scalable content solutions [4] - The company is focused on a buy-and-build strategy, targeting acquisitions that enhance its media assets and technology capabilities [4] M&A Focus - Vertiqal is actively seeking new acquisition opportunities to expand its network of owned and operated digital properties and to incorporate innovative technology solutions, including proprietary AI tools [3][5] Integration and Growth - The integration of Offbeat's assets has been seamless, with a focus on personalized founder support and a proven strategy for driving revenue and audience growth [6] - Vertiqal's commitment to building the future of digital media is reflected in its approach to acquisitions and technology integration [6] Future Outlook - With the completion of the Offbeat acquisition, Vertiqal is positioned to pursue further acquisitions in digital media brands, content studios, technology providers, and AI solutions [9] Annual Meeting Results - The results of the annual and special meeting of shareholders showed strong support for the elected directors and the appointment of auditors, indicating shareholder confidence in the company's direction [10][11]