Group 1 - Mattel has partnered with OpenAI to integrate artificial intelligence into its products, potentially creating digital assistants based on its popular brands like Barbie and Hot Wheels [2][3] - The collaboration aims to enhance interactivity in products such as the Magic 8 Ball and Uno, with an announcement expected towards the end of the year [2][3] - Mattel retains control over the products being developed and is not licensing its intellectual property to OpenAI, with initial discussions starting in late 2024 [3][4] Group 2 - Mattel's CEO Ynon Kreiz is shifting the company's focus from traditional toy manufacturing to producing films, TV shows, and mobile games based on its characters [4] - OpenAI is actively seeking partnerships with companies that have strong intellectual property to create new products based on iconic brands [4][5] - The collaboration is seen as a critical phase in the creative design process, allowing both companies to explore how AI can enhance their capabilities [5]