Really what we do at Synthesia is actually very simple. It's just we help our companies deliver those messages in video instead of text. And that's very important because we look at the online economy today, it's just very, very clear.People want to watch and listen. Right. It's almost becoming table stakes now.If you want to land a message with someone that has video and audio, especially, we look at the younger generation. The problem with that, of course, always been that making video and audio content i ...

Core Insights - AI-Media Technologies Limited has partnered with Lightning International to enhance accessibility and localization for Free Ad-Supported Television (FAST) channels, aiming to transform content distribution and monetization globally [1][4][11] Group 1: Partnership Overview - The collaboration seeks to break down barriers in entertainment access, allowing for premium content to reach a global audience [1][4] - AI-Media's LEXI and LEXI Translate solutions will provide real-time localization in over 50 languages, making content accessible to diverse viewers [2][11] Group 2: Benefits for FAST Platforms - The partnership enables channels previously limited to English-speaking markets to expand their reach by offering live-translated captions in multiple languages, thus opening new distribution channels [3][11] - Increased engagement and viewership are anticipated as captions enhance viewer retention and ad opportunities on FAST platforms [11] Group 3: Technological Implementation - AI-Media's Alta and LEXI Translate solutions integrate real-time transcription and translation into the linear channel feed, ensuring a cost-effective and reliable workflow [5][11] - The launch of LEXI Voice will provide real-time alternate-language audio tracks, enhancing accessibility for visually impaired audiences [6][11] Group 4: Market Impact - The partnership is expected to create new revenue streams by breaking down language barriers, allowing content owners to tap into previously inaccessible markets [11] - AI-Media's AI-powered solutions offer scalable localization at a fraction of the cost compared to traditional methods, with reduced latency and increased reliability [11]