Core Insights - There is a significant change in traffic patterns for product-led growth and direct sales companies due to shifts in search engine optimization (SEO) and artificial intelligence (AI) engine optimization [1] Group 1 - Investors are increasingly inquiring about the impact of changing search patterns on companies' go-to-market strategies [1] - The decline in traditional SEO effectiveness is prompting companies to adapt their marketing approaches [2]

Core Insights - There is a noticeable shift in search patterns impacting product-led growth and direct sales companies, particularly due to changes in search engine optimization (SEO) and artificial intelligence (AI) engine optimization [1] Group 1 - Investors are increasingly inquiring about the effects of changing traffic patterns on large companies [1] - The decline in traditional SEO is prompting companies to adapt their go-to-market strategies [2]