今天才周六，ai 营销就火的不得了。GEO！ 元旦节前一天，我们点评ds 新论文，就预计了降本，v4出来和应用起来。 才一周！就开始落地了。 说一下GEO！ 传统SEO通过关键词优化、链接优化提升相关内容在搜索结果中的排名，吸引用户点击。 触发AI搜索情况下，用户自然点击率下降，传统网页的曝光和访问量减少，GEO开始对SEO市场产生明 显侵蚀，营销公司角色由流量执行者升级为"品牌知识与标准答案"构建者。类比海外明星创业公司 Profound，营销方在GEO模式下开始转向SaaS化收费，重构传统广告代理公司的商业模式。 市场有多大？首当其冲的是搜索市场。传统搜索市场，以广告变现为目的，1000亿，增速20%。通用搜 索，第三方统计2000亿，增速9.3%。 全球以广告为目的搜索2525亿美金，增速11%。 这些理论上都是新GEO的市场。 下游需求快速迁移至GEO，2026年有望从局部试点到全面应用。 跟业内交流了一下，geo相比seo就是改变传统营销=买流量，流量大厂占据议价能力制高点！现在GEO 更回归现实，面对具体问题，大模型给予客户答案的时候，它从不同"数据源"，不断选择清洗得到的数 据，通过不同算子，最 ...

今日（1.9），港股科技再度飘红，100%纯度的港股通科技30ETF（520980）涨近1%，盘中成交额超2.4亿元！资金面上，昨日再获资金关注，大举"吸金"超 2600万元！ 同类唯一15BP最低档管理费的恒生科技ETF基金（513260）亦涨0.35%，盘中成交额已超3亿元。资金面上，近20日有10日获资金青睐，昨日再获净流入超 1500万元，基金最新融资余额强势反弹，攀升至超1.4亿元，基金最新规模达73.88亿元！ 【机构：港股开年"独秀"全球？】 消息面上，阿里巴巴面向投资者的最新交流信息显示，淘宝闪购在最新季度取得关键进展。淘宝闪购2026年的首要目标是份额增长，会坚定加大投入以达到 市场绝对第一。 京东成立"变色龙业务部"，全面承接JoyAI App、JoyInside、数字人等核心AI产品的打造与商业化。京东第二批自研AI玩具将于1月中旬全面上线。 小鹏汽车一口气推出4款新车，包括G7、2026款P7+、2026款G6和2026款G9，都将搭载小鹏汽车第二代VLA大模型。何小鹏称，这是行业首个实现L4级初阶 能力的物理世界大模型。 港股科技热门股中，阿里巴巴-W、快手-W、哔哩哔哩-W涨超2% ...

Group 1: AI and Marketing Trends - The shift from traditional SEO to GEO (Generative Engine Optimization) is highlighted as a long-term growth opportunity in the context of AI search becoming the main entry point for information retrieval [2][3] - Traditional SEO is facing systematic decline as search algorithms transition from keyword matching to generative reasoning, leading to a change in traffic distribution from "click-driven" to "citation-driven" [2][3] - Leading marketing companies are advancing their GEO strategies at the technical, product, and organizational levels, validating the feasibility of this new approach [2][3] Group 2: Market Performance and Developments - The software 50ETF index shows positive performance with significant gains from companies like Zhongke Xingtou (up over 11%), Aerospace Information (up over 5%), and Tonghuashun (up over 3%) [4] - The establishment of a new company, Hanxiang Xingyu Technology, is noted, which focuses on smart UAV manufacturing and AI public data platforms, indicating growth in the AI and aerospace sectors [4] Group 3: AI in Manufacturing - The "AI + Manufacturing" policy aims to address bottlenecks in industrial software and promote the integration of AI into core manufacturing processes [5][6] - The market for AI applications in Chinese manufacturing is projected to grow significantly, with an expected market size of 141 billion yuan by 2025, up from 56 billion yuan in 2023 [6] - The revenue from industrial software products in China is expected to exceed 500 billion yuan by 2029, driven by the implementation of supportive national policies [6]

最近好多站长找我吐槽，说索引量跟坐滑梯似的，天天往下掉，后台一看，前几天还几万呢，今天剩八千了，心里慌得一批， 说白了，索引掉了，流量肯定跟着缩水，尤其靠搜索吃饭的站，简直像被掐了氧气管，我之前也经历过，半夜刷数据手都抖，以为被K了，后来才摸清点门 道，踩过坑的都懂，这事多半不是突然发生的，而是前面埋了雷，只是你没注意， 很多人一看到索引掉，第一反应就是改标题、狂发外链，甚至换个模版重来一遍，哎，我当时也是这样想的，后来才知道不对，标题乱改，等于告诉搜索引 擎"我这页不稳定"，它可能干脆不收了，外链更是玄学，垃圾链接堆一堆，反倒拉低信任度，还有人迷信"一键提交收录"，每天点八百遍，其实百度那边早 限流了，白忙活， 先别急着改标题，先看看日志， 日志这东西，看着枯燥，其实是站长的X光片，你得扒出抓取记录，看蜘蛛到底来没来，来了抓了啥，有没有404、500这些破状态码，很多时候，索引掉是 因为页面打不开，或者路径变了，蜘蛛抓不到新地址，举个例子，我有次改了分类URL结构，忘了做301，旧链接直接死掉，新链接又没收录，结果索引哗 哗掉， 查日志的工具很多，服务器自带的有，第三方也能接，别偷懒，拿一周的数据对比下，看 ...

BOSTON--(BUSINESS WIRE)--Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announces the launch of its official app in ChatGPT. This integration enables marketers, SEO teams, and marketing analysts using Semrush to access live Semrush data and intelligence directly within ChatGPT, streamlining daily tasks without requiring users to switch between applications. Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data Share "Marketers today win w ...

Core Insights - The core update of Baidu's Blue Sky algorithm in December 2025 increased the weight of page loading speed to 12%, a 3 percentage point increase from the previous year, with unverified MIP sites potentially facing a 15%-20% drop in mobile search rankings [1][6] - Google's AI overview feature now covers 13.14% of search queries, significantly impacting the technology, health, and social sciences sectors, indicating a shift in traditional SEO practices [1][3] - The SEO landscape has transformed from simple keyword stuffing and link building to a complex system focusing on technical optimization, content quality, user experience, and brand trust [1][3] SEO Strategy Core Elements and Overall Trends - SEO has evolved into a user-centered ecosystem that integrates keyword optimization, content creation, link building, site mapping, and search engine submission, where any weak link can undermine the entire strategy [1][3] - The dominance of the top 10 e-commerce sites in the U.S. is evident, capturing 88% of organic traffic, with leading companies averaging 859 times the traffic of smaller sites [3] Core Algorithm Updates: Baidu and Google - The frequency and intensity of search engine algorithm updates have reached historical highs, with both Baidu and Google focusing on content quality, user experience, and anti-cheating measures [4][5] - Baidu's updates have included significant changes aimed at improving content quality, such as the crackdown on low-quality content and the introduction of new evaluation criteria [5][6] Technical Optimization Key Points: Mobile-First and Structured Data - Mobile-first indexing has become essential, with mobile search accounting for 68% of total searches in China and 78% in the U.S. [9][10] - Key technical optimization points include enhanced content quality, user experience standards, and strengthened anti-cheating mechanisms [10][12] Content Strategy Upgrade: E-E-A-T Principles and AI Content Balance - The content strategy has shifted towards a focus on expertise, authority, and trustworthiness, encapsulated in the E-E-A-T principles, which emphasize the importance of content authenticity and utility [18][19] - AI content generation has become a significant factor, with 71.7% of web pages being produced through human-AI collaboration, although purely AI-generated content remains less favored by search engines [20][21] Link Building and Brand Trust Development: Shift from Quantity to Quality - The focus has shifted from the quantity of backlinks to their quality and relevance, with search engines intensifying their efforts to combat spammy links [22][23] - Brand trust has become increasingly important, with reports indicating that 73.5% of traffic in the jewelry and luxury goods sector comes from direct brand searches [24][28] SEO Strategy Implementation Overview and Future Outlook - A successful SEO strategy requires a systematic approach that includes strategic planning, technical optimization, content creation, and brand building [29][30] - Future trends in SEO will likely include the continued integration of AI, deeper semantic search capabilities, and a focus on personalized search results [33][35]

Platforms like ChatGPT are poised to have a huge impact this holiday season, potentially driving billions in revenue. I'm Gabrielle Fonrouge, I'm a retail reporter for CNBC. I'm Melissa Repko, also retail reporter for CNBC.Every year we get a lot of predictions from analysts, and we hear what the forecasts are for the season. And one of the things that kept jumping out is, along with predicting how much spending they'd see, they were predicting a lot of shoppers would be looking for inspiration through thes ...

AI Impact on Retail Strategy - AI shopping assistants are influencing shopper inspiration, shifting focus from traditional SEO strategies centered around Google to AI agents [2][3] - Retailers face the challenge of maintaining direct customer relationships through their websites and apps as shoppers increasingly turn to platforms like ChatGPT for product discovery [4] - The integration of AI in retail is still in early stages, with mixed consumer sentiment and varying degrees of success in implementation [6][8] - Some data indicates increased conversion rates and potential for billions in revenue driven by AI shopping tools during the holiday season [6] Retail Industry Adaptation - The retail industry is perceived as lagging in technology adoption, particularly in areas like inventory management and point-of-sale systems, posing a challenge for AI integration [7] - Companies are exploring strategies to optimize their product listings for AI search, akin to AI-driven SEO, by providing detailed product information and metadata [11][12] - Walmart has partnered with OpenAI to enable instant checkout through ChatGPT, while Amazon is taking a different approach by blocking chatbots from scraping its website [10] - Brands are creating detailed content, such as blogs, to improve their visibility and ranking in AI-driven search results, leading to increased search traffic from LLMs [13][14] Future Trends - There is potential for consumer feedback from platforms like Reddit to influence product rankings, potentially leading to a focus on quality and personalization [15] - The retail industry is entering a new phase with evolving rules and boundaries regarding AI, with the long-term impact on shoppers still uncertain [14][15]

Core Insights - The rise of generative search engines has made brand visibility in AI-generated summaries a new competitive focus for companies [1][3] - A new tool called Generative Engine Optimization (GEO) ranking query has emerged to help content creators and businesses quantify and enhance their mention rates and rankings in AI platforms [1][3] - A report from Gartner predicts that by 2026, over 30% of companies will systematically incorporate GEO strategies into their brand communication strategies [3] Group 1: GEO Tools Evaluation - The evaluation of various GEO ranking query tools reveals that 优采云 content factory's GEO analysis module is the most comprehensive, supporting queries across major AI platforms and providing actionable insights for content creation [5] - RankGenius offers a free version with a user-friendly interface and quick report generation, but lacks in-depth competitive analysis and specific optimization guidance [6] - AISight Visibility Checker focuses on visualizing mention frequency trends over time but has limitations in query customization and external data citation [7][9] Group 2: Tool Limitations and Recommendations - MentionBot for AI serves as a brand exposure monitoring tool but does not assess content ranking or quality, making it less suitable for deep GEO ranking optimization [9] - An effective free GEO tool should include multi-platform simulation queries, quantification of rankings and mention rates, and provide optimization insights [9] - Companies are encouraged to adopt integrated tools like 优采云 content factory to enhance content visibility and impact in the AI era, while other tools can serve as preliminary checks [9]

Your SEO traffic is dropping and it will get worse. Here's exactly what changed in 2025, why clicks are disappearing, and how to win in 2026. https://t.co/Oxld9pvJ0G ...