Core Insights - Bundesliga International is enhancing its partnership with Sportradar Group AG to improve the viewing experience and innovate in the betting and gaming market [1][4]. Group 1: Partnership and Innovation - The partnership between Sportradar and Bundesliga International dates back to 2005, utilizing 3.6 million data points from Bundesliga matches to create engaging products for the 2025-26 season [2]. - New offerings include Live Player Markets, which will provide approximately 240 additional betting opportunities per match using real-time tracking data and AI capabilities [2]. Group 2: Technology and Engagement - The 4Sight Streaming technology allows betting operators to integrate AI-driven animated overlays and insights into live streams, enhancing the viewing experience [3][12]. - Enhanced Live Match Tracker utilizes tracking data and computer vision to keep fans engaged and provide in-play betting opportunities directly within betting apps [3]. Group 3: Company Background - Sportradar Group AG, founded in 2001, is a leading global sports technology company that provides solutions for sports federations, media, and betting operators, covering over a million events annually [5]. - Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, focuses on internationalizing the Bundesliga brand and enhancing fan engagement through innovative content [6].