The campaign rejects outdated tropes of austerity and lectures. Instead, it taps into Gen Z's unapologetic relationship with money: one where indulgence and responsibility can co-exist. The core message: You can have your cake and eat it too, if you know how to manage your money. "This is not about dumbing down financial information. Gen Z is financially savvy, just on a different wavelength," said Stefano Marrone, Chief Marketing Officer of Siebert Financial and Creative Lead on the campaign. "They invest, ...

Financial Data and Key Metrics Changes - In Q4 2024, revenue reached $351.9 million, a 33% increase year-over-year, while adjusted EBITDA was $43.7 million, resulting in over a 12% adjusted EBITDA margin [35][36] - Full-year revenue for 2024 was $1.26 billion, up 34%, with adjusted EBITDA of $135 million, delivering nearly an 11% adjusted EBITDA margin [35][36] - Active customers increased by 32% year-over-year to 7.8 million, with send volume growing 39% to $15.4 billion [36][38] Business Line Data and Key Metrics Changes - The gross take rate was 2.28%, consistent with expectations, while send volume per active customer increased by 5.5%, marking a three-year high [38] - U.S. revenue grew by 33%, while revenue from the rest of the world increased by 41% year-over-year [39] - More than 60% of new customers in Q4 were sending to countries outside of Mexico, the Philippines, and India, indicating diversification in customer base [39] Market Data and Key Metrics Changes - The rest of the world contributed nearly 24% of revenue in 2024, up from 21% in 2023, reflecting strong growth in international markets [39] - The mix of digital-received transactions increased year-over-year by over 350 basis points, indicating a positive trend for the business [40] Company Strategy and Development Direction - The company aims to transform lives with trusted financial services that transcend borders, focusing on customer-centric innovations and operational efficiencies [12][13] - The corridor expansion playbook has enabled the company to achieve an 80% revenue CAGR since 2020 in regions outside the U.S. and Canada [25] - The company plans to unlock value for new customer use cases, including seafarers and micro businesses, with minimal incremental investment [30][31] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to navigate macroeconomic and regulatory changes, citing resilience over the past decade [86][87] - The outlook for Q1 2025 anticipates revenue between $345 million and $348 million, reflecting a growth rate of 28% to 29% [53] - For the full year 2025, revenue is expected to be between $1.565 billion and $1.58 billion, representing a growth rate of 24% to 25% [56] Other Important Information - The company will begin excluding payroll taxes related to stock-based compensation from adjusted EBITDA starting in Q1 2025 [7] - Stock-based compensation as a percentage of revenue decreased from 14.5% in 2023 to 12% in 2024, reflecting efforts to manage dilution [50][51] Q&A Session Summary Question: Insights on marketing spend and organic ads - Management noted that product improvements have driven organic results, leading to a decline in marketing spend per quarterly active user by 16% year-over-year while acquiring a record number of new customers [71][72] Question: Drivers of increased transaction frequency - The increase in transaction frequency is attributed to the quality of customer engagement and the simplicity and reliability of the platform [82] Question: Views on the political environment regarding immigration - Management expressed confidence in the business's resilience through various macro and political changes, supported by a diversified customer profile [86][87] Question: Margin potential and drivers for 2025 - Management indicated that while margins are expected to grow in line with revenue, operational efficiencies and investments in technology will support long-term profitability [94][95] Question: Impact of foreign exchange on guidance - Management stated that foreign exchange effects were offsetting in Q4 and that the 2025 guidance does not assume any changes in FX stance [100][101] Question: Micro business opportunity - Management highlighted the extensibility of the platform to serve micro businesses, citing specific customer examples to illustrate the potential in this segment [106][109]