So the cloud for CEO he had this data point which was scrape to visit ratio and script to visit ratio is a really good way to think about this which is how much data do these companies take and then how much visits they give you back. So the open web has kind of been built on Google and if you look at the data I think it's around 63 to 67% of all referral traffic across websites comes from Google. Now what's happening is you know Google had this relationship with publishers.I'll take your content we'll take ...

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