Core Insights - Stagwell is unifying its global communications and advocacy leadership under Zac Moffatt, who will serve as the first Global Chair, Communications and Advocacy [1][2] Group 1: Leadership and Structure - Zac Moffatt will oversee communications and advocacy agencies including Allison, HarrisX, HUNTER, Consulum, SKDK, Sloane, and Targeted Victory, representing expected net revenues of nearly $400 million in 2025 and employing over 1500 people globally [3] - Moffatt will report to Stagwell CEO Mark Penn, while Targeted Victory will continue to be co-led by its founders Abe Adams and Ryan Meerstein [5] Group 2: Market Needs and Strategy - The current marketplace requires firms that can navigate political polarization, fragmented media, and diverse content distribution channels, which Stagwell aims to address through unified leadership [4] - Stagwell's strategy focuses on providing clients with access to advanced technology and AI tools, building specialized client teams, and delivering a coordinated client experience with faster turnarounds and consistent excellence [6]