Core Insights - Meta has introduced new advertising options at its annual Brand Building Summit, focusing on Reels ads, Threads ad formats, and enhanced AI-driven ad targeting capabilities [1] Reels Advertising - Meta is expanding Reels trending ads to more advertisers, allowing them to place ads alongside popular Reels content [2] - Reels trending ads utilize AI to curate trending and culturally relevant content, enhancing brand visibility and engagement, with initial tests showing a +20% increase in unaided awareness [3][4] Threads Advertising - New ad options for Threads include carousel ads and expanded image formats, with a 4:5 rendering for single image and video ads [5] - Brands without a Threads account can now extend their Instagram or Facebook campaigns to Threads, leveraging existing posts for promotions [6] Ad Targeting Enhancements - Meta has introduced value rules for awareness and engagement objectives, allowing advertisers to prioritize specific audience segments [7][8] - The removal of detailed targeting exclusions provides marketers with more control over their ad targeting strategies [8]