Core Insights - Amino, an AI-powered calorie counter app, has successfully completed its first month since launch, achieving strong user growth and celebrity endorsement from Kyle Forgeard [1][2][4] - The app has signed up over 11,000 users in its first 30 days, with a daily average of approximately 100 new downloads during active campaigns [2][4] - The marketing strategy has proven effective, utilizing digital channels and influencer partnerships, leading to plans for increased marketing investment and expansion of partnerships [3][5] User Growth and Engagement - Amino's initial marketing efforts included paid Instagram ads, micro-influencer partnerships, and organic community engagement, resulting in over 11,000 users [2] - The endorsement by Kyle Forgeard generated nearly 2,000 new users within 24 hours, highlighting the impact of authentic creator-driven engagement [4] - The app's user acquisition strategy has shown strong efficiency, with a cost-effective model combining paid media and influencer-generated content [3] Future Marketing Plans - The company plans to increase its marketing budget and expand partnerships with additional high-profile creators, including members of the NELK team [5] - Upcoming TikTok advertising campaigns are set to launch, aimed at enhancing visibility and growth among key demographics [5] - Amino is currently available on both iOS and Android platforms, indicating a broad market reach [5]