Core Insights - Creative Realities, Inc. has appointed Dan McAllister as Chief Revenue Officer effective November 17, 2025, bringing over 25 years of experience in driving growth across digital signage and related technologies [1][2][3] - The company aims to leverage McAllister's expertise to accelerate growth in North America following its acquisition of Cineplex Digital Media, enhancing its leadership in providing digital signage solutions [2][4] Company Overview - Creative Realities designs, develops, and deploys digital signage experiences for enterprise-level networks, utilizing platforms such as Clarity, ReflectView, and iShowroom Content Management System (CMS) [4] - The company provides recurring SaaS and support services across various verticals, including retail, automotive, digital-out-of-home (DOOH) advertising, and more, focusing on enhancing customer experiences and increasing revenue [4] Leadership Background - Dan McAllister previously served as CRO at Blink AI Automotive and has held significant roles at Spectrio, The Miele Group, and Scala, contributing to his extensive knowledge of the digital signage value chain [3][2] - His experience includes advancing customer engagement through AI applications and developing targeted content strategies for enterprise deployments [3][2]