Core Insights - PHND has partnered with Magnite to introduce programmatic advertising in cloud gaming on Smart TVs, allowing brands to connect with players in a new way [1][4] - This collaboration aims to provide free access to a wide range of quality games while enabling advertisers to target audiences effectively in a brand-safe environment [3][4] Group 1: Partnership Overview - PHND is leveraging Magnite's SpringServe ad server and programmatic capabilities to unlock both direct and programmatic advertising across its extensive library of games [1][2] - The partnership marks the introduction of programmatic advertising at scale in a console-quality gaming environment on Smart TVs [2][3] Group 2: Advertising and Monetization - Advertisers will have access to diverse, brand-safe inventory across leading Smart TVs, allowing for tailored campaigns based on demographics, interests, and play behavior [3] - The collaboration is expected to create sustainable revenue streams for developers while enhancing the player experience with non-intrusive ad formats [3][4] Group 3: Market Positioning - As Smart TVs become the primary hub for entertainment, this partnership positions PHND and Magnite to capitalize on the growing trend of ad-supported cloud gaming [4] - The collaboration is seen as a significant step in making ad-supported cloud gaming a mainstream entertainment channel [4]