Core Insights - Digital Brands Group, Inc. (DBG) is hosting its second AVO College Influencer Tour at the University of Alabama during the LSU vs Alabama football game on November 8, 2025, providing a platform for influencers and athletes to engage with fans [1] - The AVO x Yea Alabama apparel collection will generate a 20% royalty for Yea Alabama, highlighting a commitment to create NIL opportunities for female student-athletes [2] - The CEO of DBG, Hil Davis, emphasizes the importance of supporting female student-athletes and the potential for innovative collegiate apparel, likening the initiative to the Warby Parker model in the collegiate apparel space [3][4] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, including the newly launched collegiate brand AVO, and operates a technology arm focused on integrating advanced technologies into its ecosystem [4] - The company aims to drive value and innovation in the eCommerce sector, aligning its product offerings with consumer demand and market trends [4] Influencer Participation - The event will feature notable influencers and athletes, including Darcy McQueeny, Aaliyah Nye, and Trent Richardson, who will engage with attendees and promote the AVO x Yea Alabama apparel [6]