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Robinhood leaning into advanced traders as crypto volatility reshapes user behavior
Yahoo Finance· 2026-01-05 16:19
Core Insights - Robinhood is shifting its focus towards advanced crypto traders, reflecting changes in customer behavior during a volatile year for digital assets [1] - The company is seeing an increase in sophisticated users who engage in frequent trading and utilize advanced trading strategies [2] - Robinhood aims to change its perception from a beginner-friendly platform to one that attracts advanced traders from other platforms [4] Customer Segmentation - Younger customers view the current market as a 'buy the dip' opportunity due to their longer-term investment horizons [1] - There is a growing segment of advanced traders who are utilizing more tools and features for trading [2] Product Development - New features such as tax-lot selection and custom cost basis options have been introduced to help users manage tax exposure more effectively [2] - Crypto trades can now route through seven liquidity venues, with trading fees as low as three basis points depending on user volume [3] Market Strategy - The company is less focused on raw trading volume and more on gaining market share, indicating a commitment to improving product quality [5] - Plans for 2026 include enhancing accessibility and expanding the crypto business through international growth and partnerships [5]