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META Starts Testing Community Notes: Should You Taste the Stock?
ZACKSยท 2025-03-18 18:15
Core Insights - Meta Platforms (META) is testing its Community Notes program to enhance free speech and replace its third-party fact-checking in the U.S. [1] - The decision to loosen content monitoring is expected to increase user engagement across its platforms [2] - META's focus on AI is driving advertising revenue growth, with shares up 21.8% year-to-date, outperforming industry peers [5] User Engagement and Content Strategy - Daily active users on Facebook, Instagram, and WhatsApp are growing year-over-year, indicating strong engagement [2] - Global video time on Instagram and Facebook has increased at a double-digit percentage, attributed to an AI-driven ranking system [3] - The Community Notes program aims to reduce bias and currently has 200,000 contributors signed up in the U.S. [11] Advertising and Revenue Growth - META is leveraging AI to enhance advertising effectiveness, utilizing its extensive user data from over 3.35 billion daily users [4] - The proprietary machine learning system, Andromeda, improves ad recommendations and has shown over 6% recall improvement and 8% ad quality improvement [10] - META's advertising revenues have significantly contributed to its stock performance, outperforming competitors like Alphabet and Snap [5] Financial Performance and Estimates - The Zacks Consensus Estimate for Q1 2025 earnings is $5.60 per share, reflecting an 18.9% year-over-year increase [13] - META has consistently beaten earnings estimates in the past four quarters, with an average surprise of 13.77% [14] Valuation and Market Position - META's stock is currently trading at a forward Price/Sales ratio of 7.9X, indicating a stretched valuation compared to its historical median [16] - Despite strong AI usage and advertising growth, there are concerns regarding the monetization of new platforms like Threads [21] - META's capital expenditure for 2025 is projected between $60 billion and $65 billion, primarily driven by AI initiatives [20]