Core Insights - Meta Platforms, Inc. (NASDAQ:META) is projected to have significant growth potential, with a price target of $900 set by Andrew Boone from Citizens JMP, who maintains a Market Outperform rating on the stock [1] - The company is expanding its Reels trending ads to all advertisers for the holiday season, which has shown to increase unaided brand awareness by 20%, matching YouTube Select and surpassing TikTok Pulse [1] - Meta is also testing new ad formats on its Threads platform, which has over 400 million monthly active users, indicating further room for monetization and growth [2][3] Advertising Strategy - The introduction of new ad formats, including Advantage+ catalog and app ads, alongside traditional single-image and video ads, reflects Meta's strategy to enhance advertising performance [2] - The early success of Reels ads suggests that Meta is effectively leveraging its advertising tools to drive brand awareness and engagement [1][2] Growth Potential - The combination of innovative advertising strategies and the underutilization of Threads for monetization positions Meta for sustained growth in the coming years [3] - The company's focus on connecting people through social apps and immersive devices continues to be a core aspect of its business model [3]