Core Viewpoint - The article highlights that despite the downturn in the fintech sector post-2021, investors still perceive NerdWallet (NRDS) primarily as an affiliate network that leverages SEO and content marketing for generating clicks and revenue [1] Company Analysis - NerdWallet is viewed as a company that relies heavily on digital marketing strategies to drive its business model, particularly through search engine optimization and content marketing [1] Industry Context - The fintech industry has experienced a significant decline since 2021, impacting investor perceptions and strategies within the sector [1]