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走一步看一步、两三个月就迷茫一次:字节扣子的两年「创业」
Founder Park· 2026-01-25 01:04
Core Insights - ByteDance has launched "Kouzi 2.0," which includes new features like a skill store and long-term plans, positioning itself as "Workplace AI, use Kouzi" [1] - The evolution of Kouzi from a development platform to a coding tool reflects a strategic shift towards Vibe Coding, allowing users to develop their own skills [1][2] Development Journey - The Kouzi project has evolved over the past two years, initially resembling an early-stage startup rather than a well-planned product under ByteDance [2] - The team initially aimed to create a platform enabling everyone to gain programming skills through AI but shifted focus to a no-code chatbot construction platform due to challenges with existing coding capabilities [4][5] - Early user growth was driven by novelty, but the team recognized the need for sustainable value beyond initial engagement [6] User Insights and Strategic Shifts - The team discovered that high-frequency user scenarios primarily came from internal enterprise needs, leading to a pivot towards workflow solutions [7][10] - The introduction of workflows, initially seen as less appealing, became a crucial element in enhancing user engagement and value delivery [6][7] Product Evolution and Features - Kouzi has transitioned from a tool-focused approach to a partnership model, emphasizing long-term user relationships and ongoing support [20][22] - The introduction of "Kouzi Space" and the skill store allows users to upload and download skills, creating a repository of capabilities that can be leveraged for various tasks [11][17] Future Directions - The focus on "Vibe Coding" and the integration of skills aims to establish Kouzi as a "technical partner" for white-collar users, enhancing their productivity and efficiency [14][23] - The company is positioning itself to meet the needs of users looking to build their own systems rather than merely consuming existing tools, aiming for a deeper engagement with its user base [23]