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Walmart Teams With Google to Promote ‘Agent-Led Commerce'
PYMNTS.com· 2026-01-12 03:56
Core Insights - Walmart has initiated a partnership with Google to enhance its retail experience through the Universal Commerce Protocol and the Gemini AI tool, marking a significant shift towards agent-led commerce in retail [2][3] Group 1: Partnership Details - The collaboration aims to integrate Walmart and Sam's Club products into Google's Gemini, allowing for a more intuitive and personalized shopping experience for customers [2][3] - Customers linking their accounts will receive recommendations for complementary items based on past purchases and can benefit from Walmart+ and Sam's Club memberships [4] Group 2: AI Integration - Walmart is positioning AI not just as a utility but as a new interface for guiding product discovery, moving away from traditional search methods [5] - The appointment of AI specialist Shishir Mehrotra to Walmart's board signifies a strategic commitment to embedding AI leadership in decision-making processes [6][7]