Core Viewpoint - American Rebel Holdings, Inc. is launching a limited-edition "Patriot Pack" of American Rebel Light Beer to commemorate the 250th anniversary of the United States, featuring patriotic packaging and a focus on American values [1][4][6]. Product Details - The "Patriot Pack" will include 16 oz cans and 12-packs, available for pre-orders starting now, with distribution set to begin in mid-May 2026 and lasting until October 2026 or until supplies run out [2][14][15]. - The beer is marketed as a premium light lager with a 100% all-malt formulation, containing 110 calories and 4.2% ABV per 12 oz serving, crafted without adjunct sugars [11][16][19]. Brewing and Quality - American Rebel Light Beer is brewed in partnership with AlcSource and City Brewing Company, ensuring high-quality production and consistency [13][17]. - The brewing process emphasizes a cold, extended fermentation to achieve a crisp taste and visual clarity, appealing to consumers seeking a flavorful yet lighter beer option [11][19]. Marketing and Brand Positioning - The company positions American Rebel Light Beer as "America's Patriotic Beer," aiming to resonate with consumers' values of freedom and quality, and to celebrate American ideals [4][18]. - The brand's growth strategy focuses on expanding its distribution network across the United States, leveraging its patriotic branding to build a scalable platform in various consumer categories [18][20]. Availability and Consumer Engagement - Wholesalers are encouraged to place early pre-orders for the limited run, which is expected to ship in time for Memorial Day 2026, coinciding with key patriotic holidays [14][15]. - The special-edition cans will be available in stores, allowing consumers to celebrate Independence Day and other summer events with the product [15].