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From Ordinary Codes to Extraordinary Trust | Ayush Jhawar | TEDxMoulsari Avenue
TEDx Talks· 2025-08-26 16:42
QR Code Evolution & Application - QR codes have evolved from extraordinary to ordinary due to innovation, scalability, problem-solving (contactless payments), and cultural inheritability [4][5][7][8] - QR codes are now widely used in ticketing, marketing, and various other applications [6] - The journey from extraordinary to ordinary consists of innovative technology, cheap scalability, serving a major problem, and cultural inheritability [7][8] Genifi's Solution: Digital Product Passports (DPPs) - Genifi focuses on providing enterprise SaaS solutions to consumer brands, addressing the need for trust and transparency in packaging [11][12] - Genifi innovates QR codes into hyperlinks, creating Digital Product Passports (DPPs) for product tracking and authentication [12][13] - DPPs provide origin, material traceability, process traceability, and post-purchase care information [15] - Genifi is working with brands to solve anti-counterfeiting, warranty activation, and retail loyalty challenges using DPPs [16][17][18][20] Addressing Counterfeiting & Enhancing Authenticity - Genifi's "genuine mark" aims to combat counterfeiting by providing authentic QR codes that consumers can scan to verify product genuineness [21] - Genifi adds layers to the supply chain, benefiting brands and consumers by solving retail loyalty and traceability challenges [22][23] - Genifi is developing unclonable QR codes by combining them with digital fingerprints to prevent copying and ensure product authenticity [24][25] Market Focus - Consumer Packaged Goods (CPG) constitute one-third of the Indian economy, highlighting the importance of regulated and trustworthy packaging [11] - There is a significant challenge in the CPG supply chain across India, particularly concerning the role of retailers [18][19]
全球烟草包装市场生产商排名及市场占有率
QYResearch· 2025-06-12 10:16
Core Viewpoint - Tobacco packaging plays a crucial role in brand promotion, product protection, and compliance with strict government regulations across various countries. The market is influenced by factors such as regulatory requirements, anti-counterfeiting needs, the shift towards low-risk products, sustainability pressures, emerging market growth, and trends in personalization and branding [1][2][3][4]. Regulatory Environment - Governments in countries like Australia, France, and the UK enforce plain packaging laws requiring graphic health warnings that cover 50-90% of the packaging area, prohibiting brand logos and colors [1]. - Increasing graphic and text warnings necessitate redesigning packaging and limit brand visibility [2]. - Regulations mandate child-safe packaging with tamper-evident seals or complex opening mechanisms [2]. Anti-Counterfeiting Demand - The rise of illegal tobacco trade has increased the demand for advanced security features such as holograms, QR codes, and invisible ink to verify product authenticity and comply with the WHO's Framework Convention on Tobacco Control [3]. Shift to Low-Risk Products - The growing popularity of e-cigarettes, heated tobacco products (e.g., IQOS), and nicotine pouches requires specialized packaging, including heat-resistant materials and moisture barriers [3]. Sustainability Pressures - There is a demand from governments and consumers for eco-friendly solutions, such as biodegradable films and recyclable cardboard, to reduce plastic waste and carbon footprints [3]. Emerging Market Growth - The increasing tobacco consumption in regions like Asia-Pacific (e.g., India, Indonesia) and Africa drives the demand for cost-effective, high-capacity packaging [4]. Personalization and Branding Trends - Despite regulatory constraints, there is a growing trend towards personalized and premium packaging designs, including limited edition packaging and unique opening mechanisms to attract consumers seeking exclusive experiences [4]. Market Size and Growth Projections - According to QYResearch, the global tobacco packaging market is projected to reach USD 10.15 billion by 2031, with a compound annual growth rate (CAGR) of 1.9% in the coming years [4]. Market Composition - Paper is the dominant material in the tobacco packaging market, accounting for approximately 75.8% of the market share [13]. - Traditional tobacco products represent the primary demand source, holding about 91.2% of the market share [15]. Key Manufacturers - Major players in the global tobacco packaging market include Amcor, WestRock, Delfort, TANN GROUP, and Jinjia Group, with the top five manufacturers holding around 36.0% of the market share in 2024 [10].