Global Smartphone Market Overview - The global smartphone market remained flat in Q4 2024 but achieved a 4% growth for the year, driven by increases in the Latin America and European markets [4] - Apple led the global smartphone market with a 23% market share in Q4 2024, followed by Samsung at 16% [4] - Xiaomi ranked third with a 5% year-on-year increase in shipments, while Vivo saw a 13% increase, making it the fastest-growing brand among the top five [4] - OPPO experienced a 3% decline in shipments year-on-year but performed well in China, Latin America, and Western Europe [4] - In the 5G segment, Apple held a 32% market share, with Samsung at 16%, while Xiaomi was the fastest-growing brand in this category with a 33% year-on-year growth rate [4] India Smartphone Market - The Indian smartphone market achieved a record high revenue in 2024, with a 9% year-on-year growth [7] - Apple ranked first in market revenue for the second consecutive year and entered the top five in shipments for the first time in Q4 2024 [7] - Vivo became the leading brand in terms of shipments for the first time in the fiscal year 2024 [7] - Three-quarters of smartphones shipped in 2024 supported 5G technology, with the iPhone 15 being the top-selling model in Q4 2024 [7] China Smartphone Market - China's smartphone sales declined by 3.2% year-on-year in Q4 2024, marking the only quarter of year-on-year decline for the year [8] - Despite the decline, the overall smartphone sales in China grew by 1.5% year-on-year for the entire year, with Vivo maintaining the top market share at 17.8% [11] US Smartphone Market - The US smartphone sales decreased by 3% year-on-year in Q4 2024, primarily due to weak performance in the sub-$300 market [10][12] - High-end smartphones priced at $600 and above saw a 4% year-on-year increase in sales [12] - The iPhone 15 outperformed the iPhone 16 series in terms of sales growth since its release [12] European Smartphone Market - The European smartphone market experienced growth for four consecutive quarters, the first time since Q1 2017 [15][16] - Apple achieved year-on-year growth despite a slow start for the iPhone 16, while Realme and HONOR showed strong performance in Western Europe [16] Indonesia Smartphone Market - Indonesia's smartphone shipments grew by 7% year-on-year in 2024, driven by positive marketing during shopping seasons and the Eid festival [18] - Xiaomi's shipments increased by 24% due to a broader product range and expansion of offline channels [18] - The shipment of 5G smartphones in Indonesia rose by 36% year-on-year, reflecting the growing presence of mid-range 5G devices [18] Japan Smartphone Market - Japan's smartphone sales grew by 7% year-on-year in 2024, supported by economic recovery [20] - Apple continued to lead the high-end market, although its overall sales declined by 3% due to weak demand for older models [20]