Key Takeaways NIKE is refocusing on athlete-led storytelling to strengthen authenticity and performance.Campaigns like "Scary Good" and new Pegasus and Vomero launches highlight NIKE's renewed push.Despite gains in running, NIKE faces margin pressure and weakness in China and digital sales.NIKE Inc.’s (NKE) renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and performance, its historical strengths. The company is reorganizing around sport-specific teams to ...