Industry Trend - The sports media ecosystem is being profoundly reshaped economically and culturally by athletes as creators [2] - Athlete-owned media enterprises are driving billions of dollars of value [2] - Athletes are using new platforms and storytelling formats to connect with fans directly [3] - Athletes now have decision-making authority over their stories, platforms, and distribution [3] Innovation - Athlete-created content represents an innovative approach within the media landscape [2][3] - New platforms and storytelling formats are being utilized to engage fans [3] Intellectual Property - Athletes are owning the IP (Intellectual Property) of their content [1] - Athletes are monetizing their IP [1]

.@Willow_Bay tells @AROD and @jasonkellynews why athlete-owned media isn’t just the future, it’s already reshaping the industry and driving billions in value.Watch the full episode of The Deal on the Bloomberg app or listen wherever you get your podcasts https://t.co/brjTC19I5T ...