I've been wanting to do an academic study on the phenomenon that we've all been watching unfold, which is athletes as creators. Athletes creating their own content, but also owning the IP and monetizing it. So, this is the first academic study to um drop.Academics don't really use the term drop, but I'm going to teach them how to do that. Um, and what it has demonstrated is this is reshaping the media ecosystem and the sports storytelling ecosystem in very profound ways economically and culturally. Athlete- ...

.@Willow_Bay tells @AROD and @jasonkellynews why athlete-owned media isn’t just the future, it’s already reshaping the industry and driving billions in value.Watch the full episode of The Deal on the Bloomberg app or listen wherever you get your podcasts https://t.co/brjTC19I5T ...