Core Insights - Comscore has received expanded certification from the U.S. Joint Industry Committee (JIC) for its national TV measurement solution, now including Personified Demographics through its big data methodology [1][2] - This certification allows Comscore to be recognized for transaction across all JIC classifications for national currency use cases, enhancing its credibility in the media measurement industry [2][3] - Comscore is the only provider with JIC certification for all evaluated measurement categories and Media Rating Council (MRC) accreditation, solidifying its leadership in audience measurement [3][4] Company Overview - Comscore is a global partner for planning, transacting, and evaluating media across various platforms, integrating digital, linear TV, over-the-top, and theatrical viewership [5] - The company empowers media buyers and sellers with advanced audience insights, enabling them to quantify multi-screen behavior and make informed business decisions [5] - Comscore is recognized as a reliable third-party source for comprehensive cross-platform measurement in the advertising industry [5]

Core Insights - Comscore has entered into a multi-season national and local TV measurement agreement with The Summit League, enhancing the League's ability to analyze viewer demographics and engagement patterns [1][2][3] - This partnership will provide Comscore as the TV measurement provider for the 2024-2025 and 2025-2026 basketball seasons, offering detailed insights into the performance of televised games [2][3] - The agreement marks Comscore's first TV measurement deal with an NCAA Division I athletic conference, solidifying its leadership in sports media measurement [3] Company Insights - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors, providing advanced audience insights across various media platforms [4] - The company combines digital, linear TV, over-the-top, and theatrical viewership intelligence to empower media buyers and sellers [4] Industry Insights - The partnership reflects a growing demand for advanced audience measurement in sports broadcasting, particularly in college basketball [3] - The Summit League aims to leverage this data-driven approach to enhance its sponsorship value and overall media strategy [3]